Professional Introduction
Michelle is an elite, highly experienced National Tour Manager, Automotive Specialist, and Event Director with over 15 years of industry excellence. Articulate, tech-savvy, and adaptable, she possesses a proven track record of directing massive teams (managing 80+ Brand Ambassadors at scale) and overseeing high-stakes activations for global brands.
Fluent in English with conversational proficiency in Spanish and Portuguese, Michelle seamlessly bridges communication gaps for international clients and attendees. Her expertise spans nationwide dealer trainings, luxury automotive ride & drives (McLaren, Ferrari, Porsche, Cadillac), major tech conventions (Microsoft, AWS, SAP), and complex registration logistics.
Skills & Specialized Experience
National Tour & Operations Leadership: Decades of experience leading nationwide mobile tours (Mazda, Chevrolet, McLaren, Ford, Zyn, XPO Logistics) and managing teams of up to 80+ ambassadors.
Automotive & Precision Driving: Highly skilled in-vehicle Product Specialist and Right Seat Driver for premier auto shows, dealer trainings, and luxury track events (Porsche Rolex 24, Sebring 12 Hours, Corvette Racing).
Multilingual Client Relations: Conversational in Spanish and Portuguese, serving as an effective translator, emcee, and host for global conventions (Mercedes of Brazil, ISTE, FICO World).
Large-Scale Registration & Management: Specialized Registration Manager for major industry expos (Infosys, Gartner, Experior, NCSS Charter Schools).
Selected Experience Highlights
| Event / Brand | Category | Role |
|---|---|---|
| FICO World / Experior / Gartner (2024-2026) | Conventions | Registration Team Manager |
| Distributech & AAHOA (2024) | Expos & Tradeshows | On-Site Manager (50-80+ BAs) |
| Mullen Automotive / CES (2023-2024) | Automotive Tech | Product Specialist |
| Mazda Dealer Training Tour (2023) | Automotive Tour | Nationwide Lead |
| McLaren Exclusive Events (2022) | Luxury Automotive | Test Drive Registration Manager |
| Chevrolet Auto Show Ride & Drive (2016-2019) | Nationwide Tour | In-Vehicle Specialist / Right Seat |
| Mecum Auto Auctions (2021-2024) | Automotive / Auctions | On-Site Event Manager |
| ISTE / Microsoft (2024, 2026) | Tech Conventions | Lead Generator / Tech Specialist |
| Mercedes of Brazil / Various Events | International / VIP | Translator & Greeter |